It's an idea D-backs CEO Derrick Hall came up with at one game when a season ticket-holder who'd lost everything, even her car, introduced herself. She told him a fan in her section had bought her two season tickets for the rest of the year, even picked her up every game and took her home. And Hall thought, Why don't we do this for our fans? So he asked fans to send in "applications" for scholarships. Soon, his e-mail in-box was swamped.