The Snakepit's very own Esther sat down with Bob Zweig, who holds the CIO position for the Diamondbacks. They discuss what kind of technology needs a major league team demands, both to service the employees (coaches, players), and the customers. It's definitely an interesting read about how the Diamondbacks have invested in technology to make themselves smarter. Information technology is important in nearly every business, and baseball is an incredibly information-driven industry.