FanShot

Scott Bordow hates the Redheads

7

Okay, that's an inflammatory headline. :-) What he hates more is the coverage they get: "It was early in the Cubs-Diamondbacks game. The third inning, I believe. Anyway, Sutton and Grace were on one of their jags when they’re focused more on fans and signs than they are on the game. Normally, the diversion lasts for a couple of minutes or so. But not this time. They prattled on ceaselessly, it seemed, about the fans in the Redheads section — a promotional stunt started by Sutton and Grace earlier this season. Every other camera shot was of a fan holding up a sign or showing off his red wig. Pre-and post-game host Todd Walsh got into the act, interviewing fans in the section The game became so secondary that when Diamondbacks outfielder Chris Burke came to bat it took Sutton three pitches before he identified who was at the plate. Look, I don’t mind Sutton and Grace having a little fun in the broadcast booth. They’re not calling a Supreme Court hearing. Too often, however, the duo seems more interested in being zany than informative. And their constant references to fan participation and enthusiasm is a transparent attempt to sell tickets. Look at the fun you’re missing out on! How can you even think about staying home and watching the game? No one is going to see your sign if you do that. To be fair, Sutton and Grace aren’t doing anything the Diamondbacks don’t want them to. The organization is in constant sell mode; the broadcasters are simply doing their part. But when the shilling becomes as much of the telecast as the game itself, it’s gone too far."

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