Victory for Fantasy Baseball
http://www.lasvegassun.com/news/2008/jun/02/court-refuses-to-consider-fantasy-baseball-dispute/
Supreme Court refused to take up appeal by MLB and the Player's Association trying to shut down a company that sells fantasy league products because it wanted all such products licensed by them. This allowed the lower court's ruling to stand which, to simplify, found that players' names and stats are public information and fantasy league promoters and operators have a First Amendment right to use it.
I don't personally play fantasy sports but it is clear that those who do are all hardcore fans. It amazed me that MLB and the players would bring a suit that, if successful, would alienate and enrage their most loyal customers. I'm an attorney so I recognize that the League had an argument that this company was profiting off their players' publicity rights (that's the right of a famous person to market their own name and likeness for profit) but it's a tenuous argument at best. For instance, the box scores and recaps use the team and player's names and newspapers are commercial enterprises so the same argument would apply to the Sports Page and ESPN for that matter.
Usually publicity right cases involve a false representation that the celebrity endorsed the product or cause like when PETA did a parody of Got Milk ads and put up Guiliani's picture on a billboard with the slogan "Got Cancer" (apparently PETA believes drinking milk contributes to prostate cancer risk). PETA was forced to take it down. Fantasy sports is a far cry from a false celebrity endorsement.
In any event, a victory for the fans and for entreupeners who wish to package information published in the newspaper every day without paying tribute to the greedy and myopic owners/players. It's sad that the MLB needs a federal court to save it from itself because I guarantee the League would have lost more in goodwill and customer support than whatever licensing fee it would have gotten.
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7 comments
Comments
all about the big picture
What a stupid move by the MLB… frankly, they’re lucky they lost. Fantasy baseball really propels the hardcore fan (and keeps the fan of teams out of the picture in August) still glued to the TV. Glad to see the good guys win.
"There are only two seasons: winter and baseball"
-- Bill Veeck
by njjohn on Jun 2, 2008 8:37 PM EDT reply actions 0 recs
IAWTC
Max Scherzer is all out of bubblegum.
by DbacksSkins on Jun 3, 2008 10:53 AM EDT up reply actions 0 recs
Dumb argument
I don’t think any reasonable person thinks that Brandon Phillips endorses me, simply because he’s the second-baseman in my fantasy team. And besides, its not the name or likeness which is important in fantasy baseball: you could call them Player A, B and C if you wanted, because it’s the at-bats, runs, and strikeouts that matter, not the actual player providing them.
I’m certainly delighted that the courts decided the statistics belong to the public domain: not just because of the fantasy baseball element, but because if MLB had won, who knows where it might have ended? Would I have to pay a fee every time I mention a player by name? It’s idiotic, counter-productive and I hope that whatever brains trust in baseball HQ came up with the idea, finds itself pounding the streets looking for employment.
by Jim McLennan on Jun 3, 2008 1:35 AM EDT reply actions 0 recs
IAAWTC
Max Scherzer is all out of bubblegum.
by DbacksSkins on Jun 3, 2008 10:53 AM EDT up reply actions 0 recs
One other key element
Going along with your post, it also raised an interesting question about box scores in newspapers/online/wherever. In theory, MLB could have applied this rule unilaterally and started seeking recompense for running line scores—maybe an advertisement here, a royalty there. Couple that with the scope potentially being expanded to all other leagues and it was a recipe for disaster.
by Azreous on Jun 4, 2008 4:56 PM EDT up reply actions 0 recs
Well, in a way,
professional sports are a privately-provided public good—their very presence in an area can raise the quality of life for everyone in that area. (Even those who don’t attend games or buy merchandise) So it’s an interesting case where the private organization is trying to capitalize on that.
Max Scherzer is all out of bubblegum.
by DbacksSkins on Jun 4, 2008 5:32 PM EDT up reply actions 0 recs
I always ponder things like blogs every time I hear the MLB disclaimer and it specifically prohibits spreading “any account of this game”... But I probably shouldn’t give their lawyers any ideas.
Currently blaming the D-backs struggles on: the Daleks
by kishi on Jun 4, 2008 11:58 PM EDT up reply actions 0 recs

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